Ranveer Singh and Manushi Chhillar come together to promote e-commerce fashion brand, Club Factory

Publicis Beehive, the full-service ad agency from Publicis Worldwide has won the creative mandate of popular Chinese e-commerce fashion brand, Club Factory. As its creative partner, Publicis Beehive will play an integral role in launching the brand in India. To further the cause of the brand in India, Club Factory recently announced Bollywood’s leading star and youth icon Ranveer Singh and Miss World Manushi Chhillar as brand ambassadors. The two together star in a high decibel brand campaign that has been executed and conceptualised by Publicis Beehive. The film portrays the broad range of products available on the platform and how users can own these trendy & factory priced brands at just the click of a button.

Watch the spot:

A popular online shopping brand across the world, Club Factory has a strong presence in South Asia, Europe, the United States, the Middle East and other regions. What makes Club Factory unique is that it allows users to shop through millions of products that are trendy and fashionable and available at unbeaten prices.

Commenting on the partnership and the launch of the brand in India, Aviva Wu, Marketing Director, Club Factory said: “Club Factory has managed to carve a unique niche in the hearts of the consumers across various markets that we operate in. India is no exception with consumers, especially the youth, having taken a liking to the brand in a very short span of time. We have ambitious plans for the market and are glad Publicis Beehive is our creative partner.”

On winning the mandate, Paritosh Srivastava, COO – Publicis Beehive said: “The Indian online retail market is at an interesting juncture right now with a plethora of brands vying for some share of the customer’s attention and also his wallet. Though a late entrant, Club Factory is already a well-known brand and our task was to make it a popular & regular online partner of its patrons and keep them coming back for more. With the inaugural launch communication already out, we are confident of achieving that.”

Sharing her views on the film, Shyamashree D’Mello, ECD & Head of Creative Services, Publicis Beehive said: “It was great fun working on the Club Factory launch campaign, as it challenges the notion of fashion being the fiefdom of expensive brands. The bonus was getting the energy of Ranveer Singh and the elegance of Manushi Chillar, paired together for the first time ever, to do that. The light-hearted reverse snobbery they bring to the fore, really hits home as it’s all about being trendy and original in style choices, but paying a fair price for it. Fashion pundits be damned!”

The film has been launched on various digital platforms and has been receiving some rave reviews from the viewers. It has already surpassed 24million views on Youtube since it went live a few days ago. The campaign has also been launched across various platforms including television, digital, outdoor, print etc.

Campaign credits:

Client: Club Factory
Client Team: Aviva Wu
Agency: Publicis Beehive
MD & CCO: Bobby Pawar
MD: Srija Chatterjee
COO: Paritosh Srivastava
Creative Team: Shyamashree D’Mello, Avinash Parab, Savita Nair, Nikhil Warrier, Harish Iyengar, Shreyas Shetty
Account Management: Smita Das, Khushbu Hisaria
Account Planning: Binita Tripathy
Production House: Prodigious
Production Team: Vandana Watsa, Anup Das, Andalib Patel, Sajid Shaikh
Director: Karan Kapadia

Read more at: https://brandequity.economictimes.indiatimes.com/

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Club Factory Debuts India Market Campaign With Superstar Ranveer Singh And Miss World Manushi Chhillar

Reinforcing the bond and connect with the millennials across the country, Club Factory, a leading e-commerce company, today unveiled its India market brand campaign “For the Brand called YOU” featuring the versatile Bollywood superstar and youth icon Ranveer Singh and the gorgeous Miss World 2017 with a strong sense of fashion Manushi Chhillar.

Well known for his fashion forwardness and edge of adding his individual panache to create unique style statement, the bold and biggest youth icon of India today, Ranveer Singh, in his ambassador role will communicate about Club Factory’s fashion philosophy and introduce more unique fashion selections online into Indian audience.

“There are strong synergies between Club Factory and Ranveer’s inherent sense of style and effortlessly cool persona as well as the ever graceful Manushi Chhillar. Ranveer is a fashion icon and someone who makes head-turning style statements. There is no one better than him to relate to fashion forwardness in India presently. We are positive that Club Factory’s association with both the fashion icons will hit the right chord with our customer and strengthen the brand’s core attributes,” said Vincent Lou, founder and CEO of Club Factory.

Ranveer Singh says, “I’m glad to be associated with Club Factory which provides fashion products online for all and truly defines my sense of style. Club Factory is sure to be a hit with the youngsters with its range of apparels on offer online.”

The campaign involving the two youth icons goes on air on July 7, 2018. It is being unveiled with a powerful 360-degree outreach and engagement plan on diverse media platforms, including English news, infotainment and in the digital arena. Created exclusively for the Indian market, the campaign brings in freshness, dynamism and energy to Club Factory. The TV campaign opens with the stunning on-screen pair deep diving into the Club Factory mobile app as their preferred one-stop shop for their stylish yet fashionable look at an unbeaten factory price.

Club Factory today is ranked amongst the top e-commerce platforms in India. In a span of one and a half years, the company has created a worldwide user base of more than 70 million with 40 million coming from India alone. “India is our most important market currently and our relationship with the country has grown consistently over the last one year. Establishing our commitment to the Indian market, our new campaign captures insights of today’s generation perfectly well and draws on their quest for trendy fashion at unbeatable factory prices,” added Vincent Lou.

Miss World 2017, Manushi Chhillar after being appointed as the brand ambassador said, “It feels great to be a part of the Club Factory family and I am extremely delighted to be able to represent a brand that appeals to the youth and personally is synonymous to my fashion style which is a mix of comfort and glamour. Club Factory has the potential to reach every nook and cranny, giving young women easy access to affordable glamour.”

With an aim to be the “Google of products” Club Factory offers a great selection of modern, trendy products ranging from apparels, shoes, jewellery, home décor, handbags, beauty products to appliances. The company is amongst the first e-commerce entities to offer free shipping and cash on delivery (COD) in India. Club Factory has partnered with five local top-tier logistics players for faster delivery in a little more over than a week.

Club Factory is dedicated to localization to better understand customer needs through its disruptive technology-driven C2M (customer to manufacturer) solution. Powered by this knowledge, the platform offers customers personalized recommendations of selections and helps users make the best choice. In 2017 and 2018, Club Factory closed Series B and Series C funding and raised $20M and $100M, respectively, from top-tier venture capital funds including IDG Capital, Kunlun Capital, Bertelsmann Asia Investment, FreeS Fund, ZhenFund, and others. Club Factory became the leading cross-border e-commerce company with presence in 29 countries worldwide and ranks amongst the top five e-commerce company in 16 countries.

Resource: https://www.apnnews.com/club-factory-debuts-india-market-campaign-with-superstar-ranveer-singh-and-miss-world-manushi-chhillar/

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5 PT-Approved Life Hacks for Healthier Days

Grand Rapids, Mich. (WOTV) - When setting health goals, it is important to keep in mind that these changes don’t happen overnight. Rather, becoming healthier is a lifestyle change that needs to be maintained.

Sometimes small habits are the best place to begin when starting the journey toward living a healthier lifestyle. Building on small habits throughout the year can help you not only reach your health and wellness goals, but sustain them as well. Get started on your health goals by checking out the health tips below that can be implemented on a daily basis.

1. Change your sleeping habits.
Poor sleeping posture and jaw clenching can decrease quality of sleep and lead to headaches and soreness throughout the day. Try sleeping with a neutral spine to avoid putting pressure on your nerves. This can be done by placing pillows under your knees if you sleep on your back, or between your legs if you sleep on your side. For more tips on how to get a good night’s sleep, check out our “Sleep… Beyond Counting Sheep” blog.

2. Wake up your muscles.
Stretching before getting out of bed helps increase blood flow and prepares muscles for activity. Try waking up with a lower trunk rotation stretch. Lay on your back with your knees bent together, and your feet flat. Then slowly rock your knees back and forth to loosen up your muscles for the day ahead. Learn how to perform additional stretches to loosen up your muscles by checking out our weekly “Stretch of the Week” archive.

3. Practice good posture.
It is not uncommon to spend hours slouching in a desk chair or slumped forward looking down at a smartphone during the day. This can lead to poor posture as well as pain in the shoulders, back and neck. Fortunately there are exercises that can help counteract that pain, including the shoulder blade squeeze. For this exercise, pinch your shoulder blades back behind you, as if you are trying to touch your elbows. Once you are back as far as you can go, hold this position for 5 seconds before relaxing. Repeat this 10-15 times. Read “4 Stretches to Help Your Teen Combat Text Neck” for instructions on how to perform three additional exercises.

4. Keep moving.
Help counteract the negative side effects from a sedentary lifestyle by taking a short break every 30 minutes. Try keeping a small cup of water at your desk and get up to refill it often. This will help you stay hydrated while also helping you get more steps in throughout the day. For more tips on how to be more active throughout the day, check out “Stop Sitting, Start Moving! Tips to Kick the Office Chair to the Curb.”

5. Take Full Breaths.
Stay mindful of breathing throughout the day. Instead of short, shallow breaths, breathe through your belly to see your abdomen rise and fall. This increases the amount of oxygen you receive during the day, which can help boost energy while also reducing stress.

When implemented, these small tips can help you gain big health benefits throughout 2018. Should an injury occur during your journey to living a healthier life, request an appointment here at a clinic near you.

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