The new line incorporates the same technology found in Feetures running socks, allowing users to wear the socks from the boardroom to the BBQ.
Feetures, manufacturer of run specialty performance socks, has expanded its product offerings with a lifestyle collection.
The lifestyle collection will include a variety of styles for women and men, and will offer the signiture targeted compression and seamless toe features that helped elevate the brand. All socks in the collection will be made with Feetures’ proprietary iWick polyester, a fabric more durable than merino wool that provides moisture management all day.
“We consistently hear from our customers that they want the comfort and support of our running socks in a sock they can wear every day,” said Joe Gaither, VP of marketing. “These new socks are designed for you to Go. Do. Live., meaning they will effortlessly take you from work to play, and everywhere in between with the performance features our customers have come to love from Feetures running socks.”
Women’s lifestyle options come in ultralight or cushioned and include a Texture Crew, which is a high performance version of a cable knit design. Styles include a variety of colors and patterns, such as stripes and sunburst designs. The men’s lifestyle collection includes a dressier line of socks for business, as well as argyle and stripe patterns in ultralight or cushioned styles. Both the men’s and women’s crew collection will be available in October.
In addition to the crew styles, Feetures is debuting a Hidden Collection of socks to be worn with low cut shoes such as boat shoes, ballet flats or loafers. The Hidden socks utilize Feetures’ proprietary Heel Hugger silicone strip and an arch band to keep the socks in place from sight. The Hidden socks come in two styles for women, Hidden and Hidden Super Low, while men’s styles will be offered only in Hidden. They will be available in February 2018.
